Digital Product Development and Launch Support for Wellness Entrepreneurs
Because "Manifesting a Launch" Isn’t a Marketing Strategy
You have a world-changing methodology living in your head (or a very spirited Google Doc). You know it can help people. You know it’s brilliant. But the chasm between "I have an idea" and "I have paying students" is currently filled with tech tantrums, half-written emails, and a level of existential dread usually reserved for 3 AM philosophical crises.
Here is the situation:
The internet is a chaotic place, and course platforms often behave like your frenemy. You didn't get into this business to fight with checkout pages or figure out why your automation sequence is ghosting your new subscribers.
I did. (Ideally not the fighting part, but I’m very good at winning.)
As a digital product VA and strategist, I take your brilliant, scattered concept and turn it into a tangible, income-generating reality. I handle the strategy, the tech, and the copywriting, so you can stop staring at your screen like it just insulted your ancestors and get back to the work you actually like.
Here’s the deal:
This is an ongoing partnership, not a one-and-done project. We work together month by month: building your product, launching it, then managing and optimizing it post-launch.
(And even after launch, most product clients choose to hold onto on their retainer because a digital product isn't 'done' after launch – it needs continuous updates, optimization, and technical maintenance based on student feedback. I give your brainchild the TLC it needs to grow while you enjoy a new income stream).
The “Make It Real” Menu
-

Concept & Digital Product Strategy
Got a brilliant idea that’s currently humming in your brain like a refrigerator spilling its secrets? We’ll sit down (virtually, with coffee) and nail the "what," "who," and "how." From identifying how to scale your expertise to outlining the content we’ll use to do it, I provide the digital product strategy that turns abstract art into a blueprint for a house people actually want to live in.
-

Tech Setup & Integration
This is where I make sure your digital creation actually works. I handle the platform setup, tame the learning management system (LMS), prepare the membership onboarding workflows, and integrate the payment gateways. I ensure the tech talks to the email list, the email list talks to the course, and nobody has to cry. It’s like digital feng shui, but with more API keys.
-

Marketing, Copywriting, & Launch Content
Let’s talk copywriting. The kind that does more than just fill a page. I specialize in SEO-optimized sales page copywriting for courses and digital offers, so your ideal students can actually find you (and want to enroll). Need emails that sound like you and still nudge people toward the “sign up” button? I create email funnel copywriting with subject lines that get opened and content that guides your people from intrigued to enrolled, without sacrificing authenticity. For launch season (or, honestly, any season), I write social media promo copywriting that draws in your audience with the energy of your work, not the ick of a marketing bro.
-

The "Go Live" Management
On launch day, while you are hyperventilating (optional, but common) or sipping herbal tea (preferred), I am manning the control tower. I monitor the cart, troubleshoot the user errors, and ensure the student onboarding is smoother than a jazz saxophonist. You step onstage to take a bow (and the credit).
This is probably for you if…
You have a course inside you, but turning those ideas into a curriculum feels like trying to explain TikTok to a Victorian ghost
You’ve delayed your launch three times because writing copy for the sales page makes your skin itch
You want a digital product VA who understands that "launching" shouldn't feel like a cardiac event
You are ready to hand over the keys to someone who looks at a broken funnel and says, "Hell yeah! I love a good puzzle"
Ready to Stop Procrastinating, or Are You Putting That Off Too?
Let's just talk. No weird sales tactics, I swear. Just a quick, zero-pressure conversation about how to get your genius out of your head and into the world.
You know, before you decide to "circle back to it" next quarter.