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Field Notes for Health & Wellness Coaches Who Don’t Want to Moonlight As Marketers

Welcome.

You’ve stumbled into the wellness business blog that treats scaling your practice like the wild, beautiful fever dream it is. Here, we share unfiltered takes on digital product marketing, sidestep the urge to just not deal, and laugh at sales page formatting meltdowns. Think of it as equal parts “Namaste” and “why does my launch platform hate me?”

Two incense sticks burning in front of a black background in a wellness business with white smoke swirling around above it.

Incense box on a wellness business desk with smoke rising from an incense stick in front. Several other incense boxes are stacked below, on a dark surface with a dark background.

Expect snort-worthy stories and course launch tips that turn chaos into clarity. We’ll cover the kind of business truths you usually only admit to your dog at 2am. If your marketing brain feels like it’s stuck in a loop, pull up a chair.

Let’s navigate the mayhem together. Here you’ll find articles on content marketing, launch strategy, and how to make it all feel less awkward. Bring your genius, your chaos, and your coffee (metaphorical helmet optional).

Jessica Young 2/9/26 Jessica Young 2/9/26

Stop "Shoulding" on Your Content

This blog post is a refreshing take on content marketing for wellness professionals. It challenges the exhausting "shoulds" of content creation and offers a sustainable, authentic approach to building a strategy that aligns with your energy and values. From leaning into your unique voice to creating a manageable content calendar, the post empowers therapists, coaches, and healers to stop chasing trends and start marketing in a way that feels natural and effective.

The Art of Never Running Out of Things to Say

This blog post tackles the exhausting "content hamster wheel" that wellness entrepreneurs face and offers a sustainable, strategic approach to content marketing. It introduces the "One Brilliant Thing" method, which focuses on repurposing a single core idea into multiple formats to maximize impact without burnout. The post also addresses common challenges like perfectionism, writer's block, and the pressure to chase vanity metrics, encouraging readers to prioritize connection over volume. With practical tips for repurposing content, embracing "garbage drafts," and tracking meaningful metrics like saves and shares, the post empowers wellness pros to build a content strategy that feels authentic, manageable, and impactful. The ultimate goal? To create a legacy of helpfulness while staying true to their mission.