Digital Product Development and Launch Support for Wellness Entrepreneurs
Because "Manifesting a Launch" Isn’t a Marketing Strategy
You have a world-changing methodology living in your head (or a very spirited Google Doc). You know it can help people. You know it’s brilliant. But the chasm between "I have an idea" and "I have paying students" is currently filled with tech tantrums, half-written emails, and a level of existential dread usually reserved for 3 AM philosophical crises.
Here is the situation:
The internet is a chaotic place, and course platforms often behave like your frenemy. You didn't get into this business to fight with checkout pages or figure out why your automation sequence is ghosting your new subscribers.
I did. (Ideally not the fighting part, but I’m very good at winning.)
As a digital product VA and strategist, I take your brilliant, scattered concept and turn it into a tangible, income-generating reality. I handle the strategy, the tech, and the copywriting, so you can stop staring at your screen like it just insulted your ancestors and get back to the work you actually like.
This Is How We Do It:
This is an ongoing partnership, not a one-and-done project. We work together month by month: building your product, launching it, then managing and optimizing it post-launch.
(And even after launch, most product clients choose to hold onto on their retainer because a digital product isn't 'done' after launch – it needs continuous updates, optimization, and technical maintenance based on student feedback. I give your brainchild the TLC it needs to grow while you enjoy a new income stream).
Development → Launch → Management flow:
Months 1-3: Building (platform setup, content uploads, sales materials)
Months 4-5: Launching (promotional campaigns, sequences, launch support)
Months 6+: Managing (ongoing optimization, updates, technical maintenance)
What I’ll Handle (So You Don’t Have To)
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Concept & Digital Product Strategy
Got a brilliant idea that’s currently humming in your brain like a refrigerator spilling its secrets? We’ll sit down (virtually, with coffee) and nail the "what," "who," and "how." From identifying how to scale your expertise to outlining the content we’ll use to do it, I provide the digital product strategy that turns abstract art into a blueprint for a house people actually want to live in.
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Tech Setup & Integration
This is where I make sure your digital creation actually works. I handle the platform setup, tame the learning management system (LMS), prepare the membership onboarding workflows, and integrate the payment gateways. I ensure the tech talks to the email list, the email list talks to the course, and nobody has to cry. It’s like digital feng shui, but with more API keys.
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Marketing, Copywriting, & Launch Content
Let’s talk copywriting. The kind that does more than just fill a page. I specialize in SEO-optimized sales page copywriting for courses and digital offers, so your ideal students can actually find you (and want to enroll). Need emails that sound like you and still nudge people toward the “sign up” button? I create email funnel copywriting with subject lines that get opened and content that guides your people from intrigued to enrolled, without sacrificing authenticity. For launch season (or, honestly, any season), I write social media promo copywriting that draws in your audience with the energy of your work, not the ick of a marketing bro.
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The "Go Live" Management
On launch day, while you are hyperventilating (optional, but common) or sipping herbal tea (preferred), I am manning the control tower. I monitor the cart, troubleshoot the user errors, and ensure the student onboarding is smoother than a jazz saxophonist. You step onstage to take a bow (and the credit).
This is probably for you if…
You’re a nutritionist who knows they have a course inside them, but turning those ideas into a curriculum feels like trying to explain TikTok to a Victorian ghost
You’re a therapist who’s delayed their launch three times because writing copy for the sales page makes your skin itch
You want a digital product VA who understands that "launching" shouldn't feel like a cardiac event
You’re a fitness coach ready to hand over the keys to someone who looks at a broken funnel and says, "Hell yeah! I love a good puzzle"
The Fine PrintMonthly Retainer | $1,800
What It Costs (& Why It’s Worth It)
This package is designed to account for one digital product at a time, developed and launched within the following scope:
We tackle one major milestone per month, such as platform setup one month, sales page creation the next, module uploads after that, launch sequence the month after.
Complex months (like launch week) are balanced by lighter months (ongoing management and optimization).
Once your product is live, we don't just walk away. Months 6+ are spent updating modules based on student feedback, optimizing your funnel, troubleshooting tech issues, creating supplemental resources, and refreshing content. Think of it as product maintenance that keeps your course selling well and students happy.
For just $60 a day, you can turn your big ideas into a fully launched digital product, without the tech headaches or late-night Googling. Most wellness entrepreneurs spend countless hours trying to piece together platforms, funnels, and launch strategies. With this package, you’re not just saving time. You’re reclaiming up to $3,000 a month in opportunity cost. Let’s get your course, membership, or program out of your head and into the world, stress-free.
Need regular blog posts, social content, and newsletters too? That's our Content Marketing package (different focus).
This package is purely about building, launching, and maintaining your digital products.
The Roadmap
Ready to Stop Procrastinating, or Are You Putting That Off Too?
If you’re a therapist with a half-finished course stuck in Google Drive, a nutritionist dreaming of launching a membership but overwhelmed by the tech, or a fitness coach tired of “manifesting” your launch instead of actually doing it, let's just talk.
No weird sales tactics, I swear. Just a quick, zero-pressure conversation about how to get your genius out of your head and into the world. (You know, before you decide to "circle back to it" next quarter).