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Field Notes for Wellness Entrepreneurs Who Don’t Want to Moonlight As Marketers
Welcome.
You’ve stumbled into the wellness business blog that treats scaling your practice like the wild, beautiful fever dream it is. Here, we share unfiltered takes on digital product marketing, sidestep the urge to just not deal, and laugh at sales page formatting meltdowns. Think of it as equal parts “Namaste” and “why does my launch platform hate me?”
Expect snort-worthy stories and course launch tips that turn chaos into clarity. We’ll cover the kind of business truths you usually only admit to your dog at 2am. If your marketing brain feels like it’s stuck in a loop, pull up a chair.
Let’s navigate the mayhem together. Here you’ll find articles on content marketing, launch strategy, and how to make it all feel less awkward. Bring your genius, your chaos, and your coffee (metaphorical helmet optional).
The Zen of Automation
This blog post reframes automation as "digital mindfulness" for wellness professionals. It explores how to create systems that streamline client onboarding, SEO, and email nurture sequences, allowing you to focus on the human connection at the heart of your work. With practical tips for choosing tools, mapping workflows, and crafting warm, automated communication, the post shows how automation can support your business without sacrificing your authenticity.
How to Run a Business Without Hating It
This blog post is a heartfelt guide for empathic entrepreneurs who feel drained by traditional "hustle culture" business advice. It explores how to build a business that protects your energy while amplifying your unique gifts. From creating "energetic moats" with clear boundaries to delegating tasks as an act of radical self-care, the post offers practical strategies to prevent burnout. It also redefines growth, encouraging wellness pros to prioritize depth, time, and silence over endless scaling. The message is clear: your business should support your life, not consume it. By honoring your empathy and setting boundaries, you can create a sustainable, peaceful, and profitable business that aligns with your values.
Your Course Is Done.
This blog post demystifies the overwhelming process of launching a digital course for wellness entrepreneurs. It tackles the three biggest challenges—tech, sales pages, and funnels—offering practical, empathetic advice to make launching feel less like a trip to Mars and more like a natural extension of your work. From simplifying tech decisions (your platform is just a bucket) to writing sales pages as advocacy documents, the post reframes marketing as a relationship-building process rather than a pushy sales tactic. It also introduces the concept of a "Guided Journey" funnel, emphasizing connection and service over aggressive tactics. The message is clear: you don’t need to be a marketer to launch successfully, you just need to translate your empathy and expertise into a digital format.
The Art of Never Running Out of Things to Say
This blog post tackles the exhausting "content hamster wheel" that wellness entrepreneurs face and offers a sustainable, strategic approach to content marketing. It introduces the "One Brilliant Thing" method, which focuses on repurposing a single core idea into multiple formats to maximize impact without burnout. The post also addresses common challenges like perfectionism, writer's block, and the pressure to chase vanity metrics, encouraging readers to prioritize connection over volume. With practical tips for repurposing content, embracing "garbage drafts," and tracking meaningful metrics like saves and shares, the post empowers wellness pros to build a content strategy that feels authentic, manageable, and impactful. The ultimate goal? To create a legacy of helpfulness while staying true to their mission.
Your Business Doesn't Need More Hustle, It Needs a Trellis
This guide explores how wellness entrepreneurs can build sustainable, human-centered systems that support creativity and flow without sacrificing their values. It highlights the importance of structure as a tool for self-compassion, offering practical tips for project management, client communication, and SEO. From creating repeatable workflows to automating client intake and embracing SEO, the post reframes systems as a trellis for growth rather than a stifling constraint. By organizing their practice, wellness pros can reduce busywork, show up fully for clients, and focus on the transformative work they love.