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Field Notes for Wellness Entrepreneurs Who Don’t Want to Moonlight As Marketers

Welcome.

You’ve stumbled into the wellness business blog that treats scaling your practice like the wild, beautiful fever dream it is. Here, we share unfiltered takes on digital product marketing, sidestep the urge to just not deal, and laugh at sales page formatting meltdowns. Think of it as equal parts “Namaste” and “why does my launch platform hate me?”

Two incense sticks burning in front of a black background in a wellness business with white smoke swirling around above it.

Incense box on a wellness business desk with smoke rising from an incense stick in front. Several other incense boxes are stacked below, on a dark surface with a dark background.

Expect snort-worthy stories and course launch tips that turn chaos into clarity. We’ll cover the kind of business truths you usually only admit to your dog at 2am. If your marketing brain feels like it’s stuck in a loop, pull up a chair.

Let’s navigate the mayhem together. Here you’ll find articles on content marketing, launch strategy, and how to make it all feel less awkward. Bring your genius, your chaos, and your coffee (metaphorical helmet optional).

Jessica Young 1/28/26 Jessica Young 1/28/26

How to Run a Business Without Hating It

This blog post is a heartfelt guide for empathic entrepreneurs who feel drained by traditional "hustle culture" business advice. It explores how to build a business that protects your energy while amplifying your unique gifts. From creating "energetic moats" with clear boundaries to delegating tasks as an act of radical self-care, the post offers practical strategies to prevent burnout. It also redefines growth, encouraging wellness pros to prioritize depth, time, and silence over endless scaling. The message is clear: your business should support your life, not consume it. By honoring your empathy and setting boundaries, you can create a sustainable, peaceful, and profitable business that aligns with your values.